The Afghanistan Cricket Board (ACB) has extended its commercial partnership with Etisalat Afghanistan, soon to be rebranded as e&, for 2026. As Etisalat Afghanistan’s parent company with a strong digital services portfolio, e& will continue as the main sponsor of Afghanistan’s international and domestic cricket events.
The sponsorship signing ceremony was held in Dubai and attended by ACB
CEO Mr. Naseeb Khan, e& CEO Mr. Abdullah Aljaziri, and Mr. Obaid Bokisha,
Group Chief Operations Officer, e&, alongside senior marketing and
commercial officials from both organizations, as well as media representatives.
As part of the extended partnership, e& will hold sponsorship
rights for Afghanistan’s upcoming home and away bilateral series, in addition
to all ICC and ACC events. The agreement also includes sponsorship rights for
all domestic cricket tournaments featured in ACB’s ongoing calendar.
e& has been a consistent supporter of the Afghanistan Cricket Board
and the growth of AfghanAtalan, with both organizations collaborating closely
over several years. Through this partnership, e& has played a key role in
supporting numerous domestic and international cricket events, including the
ongoing e& Cup T20I series between Afghanistan and West Indies, as well as
the upcoming ICC Men’s T20 World Cup 2026.
-ENDS-
For further information, please contact:
Commercial
Department
Afghanistan
Cricket Board (ACB)
Email:
Marketing@Afghancricket.af
Website: www.acb.af